0 album sales…

A friend of mine told me before I released my first album to budget for no sales. He said not to put any money into producing it that I couldn’t afford to lose, and that I needed to be comfortable with selling no copies and recouping none of the money spent before committing to making the album.

I heard what he said, but expected to at least get my money back and so didn’t really heed him. It wasn’t until I went through the experience of it selling way less copies than I had hoped for, that I realised how right he was, and actually took the lesson on board.

We believe what happens to us ahead of what we hear happening to others, and our own experience profoundly shapes our view of what will happen in the future.

In fact according to Morgan Housel, each of our personal experiences make up perhaps about 0.0000000001% of everything that has happened in the world, but maybe 80% of how we believe the world works.

But that’s the case for everyone. And we all have different experiences. Hence we all have different outlooks and expectations.

And so it’s easy to be out of touch with other people. Because we don’t see things the same way they do. But in order to get in touch with others, to understand their behaviour – as uncomfortable or difficult as it may be – the only way to do so is to get away from our own frameworks and look into those of others.