One blog to which I subscribe always comes into my inbox when I’m asleep. So it’s among the first emails I read every morning. That’s a good thing – I like it – it’s for musicians and it’s clever.
Often you read it and it’s gone, but sometimes it stays with you a bit longer and can affect your day. This morning’s post was one such post. It’s short – read it – the rest of this blog won’t make sense otherwise.
It reminded me of some negative publicity Spotify has been getting recently. From musicians who like me like to release albums approximately every 2 or 3 years. Just like the blog says not to do. Which is probably good advice all things considered, and certainly what today’s world rewards.
Spotify’s algorithm for one will reward you more if you release music regularly. And so lots of people who like releasing albums every 2-3 years don’t like Spotify. Understandably so. Because they don’t reward them. In reality it’s very difficult to get rewarded financially or otherwise by Spotify no matter how often you release music. Which is hard on musicians, because they’re the biggest show in town in terms of music distribution.
But it’s the way it is. And none of us are going to change it.
So what do we do? I have released an album every two years or so for the last 7/8 years. And like many others, haven’t made much money as a result. But I hope to make another album next year. Because if you’re the type of person who likes making albums, making albums is better than making no albums. Even if they don’t make you money.
So make your albums. Or release music more regularly as the blog suggests. Pick a strategy that works for you and stick to it. But don’t stop making music just because Spotify pay peanuts.
Because what’s important isn’t the money you make back from these releases, but the fact that you’re writing, recording, releasing. That’s what excites us. And it’s what our fans want. Make music for them, and for ourselves, not for Spotify.
But have another way to pay your bills.